# CONSO — Consumer Reputation Layer > CONSO is a next-generation Consumer Reputation and Info-Fi Protocol that transforms digital activity into a verified, portable Consumer Passport. ## What is CONSO? CONSO is a decentralized protocol built on the Sui blockchain that aggregates your social, gaming, creative, AI, and on-chain activity into a single unified identity layer called the **Consumer Passport**. It enables users to build verifiable reputation, participate in reward campaigns, and give AI agents persistent cross-platform memory. ## Core Products - **Consumer Passport**: A unified, portable identity that maps your digital footprint across platforms (social media, gaming, creative work, on-chain activity) into a structured Consumer Graph. - **ZAPs**: CONSO's native reward unit. Users earn ZAPs by completing verified actions and participating in campaigns. ZAPs convert into real financial value. - **Smart Campaigns**: AI-powered brand campaigns that match verified, high-signal users via the Consumer Graph. Brands get reliable reputation-backed insights; users earn fair rewards for authentic participation. - **AI Memory (Powered by Walrus)**: Persistent, cross-platform memory for AI agents. Built on Walrus decentralized storage on Sui. - **Developer API**: Plug-and-play APIs for building next-generation consumer applications on top of the CONSO reputation layer. ## Proof of Persona Types - **Proof of Creator Journey**: Verified creator activity, uploads, growth patterns showing consistency and influence. - **Proof of Gamer Streaks**: Verified gaming identity with streaks, achievements, and performance trends. - **Proof of Creative Work**: Verified creative contributions and original output. - **Proof of Onchain Impact**: Verified on-chain participation, interactions, and ecosystem actions converted to trusted reputation. ## Technology Stack - **Blockchain**: Sui Network - **Decentralized Storage**: Walrus - **Identity Layer**: Consumer Graph (cross-platform activity aggregation) - **AI Integration**: Agentic Memory for AI agents ## Partners & Ecosystem - Walrus (decentralized storage) - Sui Network (blockchain infrastructure) - Holo - Vana ## Key Differentiators Unlike platforms such as Kaito, Cookie3, Galxe, or Zealy, CONSO focuses on: 1. Consumer-first identity (not just on-chain activity) 2. Cross-platform reputation (gaming, social, creative, on-chain unified) 3. AI agent memory as a first-class primitive 4. Info-Fi: turning user information into rewardable financial value ## Who Can Use CONSO? Anyone with a digital footprint: gamers, content creators, developers, community members, or everyday internet users who want to own and monetize their reputation. ## Links - Website: https://conso.xyz - Documentation: https://conso.gitbook.io/docs - Twitter/X: https://x.com/conso_xyz - Discord: https://discord.gg/C7ndQQf8eD - Medium: https://medium.com/@consowalrus